Family Optometry & Orthokeratology

Welcome toEYECARE CONCEPTS

Eyecare Concepts sunflower

One of Australia's most experienced and internationally recognised clinics for myopia management, orthokeratology and dry eye, alongside comprehensive eye examinations for the whole family.

See Beyond Ordinary
Three Best Rated 2026
3000+ kids in myopia management
2000+ OrthoK patients fitted
All patients welcome

Welcome.

A warm, modern clinic where kids and grown-ups feel at ease, come say hello.

Eyecare Concepts is an independent, award-winning family optometry practice in Melbourne, built on decades of clinical experience and advanced diagnostic technology, with longer appointments, therapeutically endorsed optometrists, and complex eye conditions diagnosed and managed in-house.

We invite you to experience next-level eye testing technology in our advanced clinic, with genuine follow-through from your first visit to years of ongoing care.

What's New

Discover New Products & Current Promotions

New Lens

Hoya MiyoSmart iQ Now Available

More effective for myopia management, the next generation of Hoya's clinically proven D.I.M.S. lens technology has arrived.

Learn more
New Treatment

LLLT Low-Level Light Therapy

A new dry eye treatment now available in-clinic, gentle, effective relief for gritty, sore, watery eyes.

Learn more
New Lens

MyDay MiSight 1 Day Contact Lenses

The latest in daily disposable myopia control contact lenses, comfortable, effective, and fresh every day.

Learn more
Technology

Optos Ultra-Widefield Retinal Imaging

Now available in clinic, capture 82% of your retina in a single 200° scan for earlier detection of eye disease.

Book a scan
New Lens

Essilor Stellest 2.0 Myopia Management Lenses

The next generation of Essilor's clinically proven H.A.L.T. lens technology, now available for your child's myopia management plan.

Learn more
Special Offer

Acuvue New Wearer Promotion

New to contact lenses? Ask us about our special offer for first-time Acuvue wearers.

See offer details
Why Choose Us

What Sets Our Clinic Apart

Award-Winning, Independent Care

Top 3 Optometrists in Melbourne for nine years running, independently owned, so advice is led by your eyes, not sales targets.

Specialist-Grade Technology

OCT, ultra-widefield retinal imaging, corneal topography and axial length biometry, for proactive eye care before symptoms occur.

Therapeutically Endorsed Team

Our optometrists are qualified to prescribe ophthalmic medicines and manage eye disease directly, treating more conditions in-house.

Personalised Eye Care

Your eyes, lifestyle and goals shape your treatment plan, explained in plain English before we recommend anything.

Internationally Recognised Leadership

Dr Philip Cheng is a Fellow of the International Academy of Orthokeratology & Myopia Control, regularly teaching practitioners internationally.

Health Fund Friendly

HICAPS on-the-spot claiming and Medicare rebates, claimed electronically for you straight after every appointment.

Who We Help

From Routine Eye Health Checks to Complex Management

Six of the most common reasons people come to see us. Choose the one that sounds like you.

I Want To Look After My Eye Health Properly, Not Just My Glasses

A comprehensive examination screens for glaucoma, macular degeneration and diabetic eye disease using the same imaging technology you'd expect at a dedicated eye hospital.

My Child's Or Teen's Short-Sightedness Keeps Getting Worse

Every dioptre matters. Our SightControl program combines OrthoK, myopia control contact lenses, spectacle lenses and atropine to slow progression, not just correct today's blur.

I'm A Parent Researching Myopia Control Before Deciding

Understand what myopia actually is, why it's an eye health condition and not just blur, and how the treatment options compare, before you commit to a plan.

I Want To See Clearly Without Wearing Glasses

OrthoK (OK lens, sometimes called sleep lenses or dream lenses) reshapes your cornea overnight so you wake up seeing clearly with nothing to wear all day, or choose from a wide range of daytime contact lenses fitted to your eyes and lifestyle.

My Eyes Are Constantly Gritty, Sore Or Tired

Chronic dry eye is a genuine, treatable condition. We diagnose the actual cause with proper imaging, then treat it in-clinic, not just hand you another bottle of drops.

I Have Keratoconus Or An Irregular Cornea

When glasses and soft lenses stop giving clear vision, we fit RGP, hybrid and scleral lenses individually designed for your cornea, monitored over time as it changes.

What We Offer

Our Services & Products

Click any card below to explore how we can look after your eyes.

Complete Eye Care

Comprehensive checks for every age

Children's Vision

Gentle, kid-friendly assessments

Myopia Management

Evidence-based control programs

OrthoK | OK Lens

See clearly, glasses-free by day

Eyewear Collection

Premium brands, curated for you

Eyewear Lenses

Precision lenses for every need

Contact Lenses

Comfort-first fittings & care

Complex & Irregular Corneas

RGP, hybrid & scleral lenses

Dry Eye Management

Relief for gritty, tired eyes

Health Fund Benefits

HICAPS on the spot claiming

Be Impressed

The Best Eye Care Starts With The
Best Technologies

Whether you're here for a routine check or want to be proactive about your long-term eye health, our clinic has the tools for earlier detection, accurate diagnosis, and better ongoing monitoring.

Medmont E300 corneal topography instrument
Corneal Topography
Medmont E300
Topcon Maestro 3D OCT retinal scanner
OCT 3D Retinal Scan
Topcon Maestro 3D-OCT
Optos California ultra-widefield retinal scanner
200° UWF Retinal Imaging
Optos California
Oculus Myopia Master optical biometer
Optical Biometry
Oculus Myopia Master
Medmont Meridia anterior eye imaging instrument
Anterior Eye Imaging
Medmont Meridia
Oculus Pentacam keratoconus screening instrument
Keratoconus Screening
Oculus Pentacam
Zeiss IOLMaster 500 optical biometer
Optical Biometry
Zeiss IOLMaster 500
Zeiss HFA3 automated visual field perimeter
Visual Field Test
Zeiss HFA3 Perimeter
Oculus Keratograph 5 dry eye analysis instrument
Dry Eye Analysis
Oculus Keratograph 5
E>Eye IPL dry eye treatment device
Dry Eye Treatment
E>Eye IPL
Blephasteam eye spa treatment device
Eye Spa Treatment
Blephasteam
Bespoke custom-designed OrthoK lenses
Bespoke OrthoK Lenses
Fully Custom-Designed
200°
82% retinal view

We look further.

Our Optos ultra-widefield scanner captures 82% of your retina in one shot, versus around 15% with traditional methods, helping us detect eye disease earlier, especially for high myopes, people with diabetes, and anyone with a family history of retinal conditions.

Optos Ultra-Widefield Retinal Photo
Designer Eyewear & Premium Lenses

Look good. See even better.

From runway-ready frames to the world's most advanced lens technology, we've partnered with the best names in the industry, including the myopia control and complex-vision lenses above.

GUCCITOM FORDRAY-BANPRADAic! berlinOAKLEYFURLAGUESS
Hoya logo

Japanese lens innovation, spanning myopia control, blue-light filtering and everyday progressive lenses, engineered for how you actually live, work and play, every single day of the week.

MiyoSmartSync IIIiD LifestyleLutina
Essilor logo

The world leader in ophthalmic optics, pioneering progressive lens design, digital surfacing and myopia management for over a century, trusted by millions of wearers worldwide.

Varilux XEyezenStellest
Zeiss logo

German precision optics, delivering ultra-clear, distortion-free vision with some of the thinnest, lightest lenses available, engineered for driving, sport and everyday wear.

DriveSafeSmartLife1.76 Ultra-Thin
Tokai logo

Japanese-made lenses known for exceptional clarity, scratch resistance and durability, trusted by independent optometrists worldwide for everyday and specialty prescriptions.

LutinaEyneoUltimo
Myopia Management

Preventing children's eyes from getting worse

Myopia control is the proactive treatment of short-sightedness in children and teenagers, slowing eye elongation rather than simply correcting today's blur with a stronger prescription.

Myopia is an eye health condition, not just blurred vision

Regular glasses correct the symptom but do nothing to slow the underlying elongation of the eye. Left unmanaged, progressive myopia carries a real, lifelong risk: higher rates of retinal detachment, myopic maculopathy, glaucoma and cataracts later in life, and the risk climbs with every extra dioptre.

Every dioptre matters.
For every additional dioptre of myopia, the risk of myopic maculopathy increases by around 67%.

Our myopia control program is individualised for every patient: OrthoK (OK) overnight lenses, myopia management daytime contact lenses (MiSight 1 day, Abiliti 1 Day), myopia control spectacle lenses (Hoya MiyoSmart iQ, Essilor Stellest 2.0), atropine eye drops, and repeated low-level red light therapy (RLRL), used alone or in combination, aimed at slowing myopia progression by as much as possible.

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More Sensitive Monitoring
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Avg Slowing In Axial Elongation
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Higher Risk Per Extra Dioptre

We use the Zeiss IOLMaster 500 and Oculus Myopia Master to precisely monitor eye elongation over time, letting us detect changes earlier and track how well a treatment plan is actually working, rather than waiting for the next prescription check to find out.

Myopia Management Photo
Learn About Myopia Management
Orthokeratology (OK Lens)

Supercharge your vision while you sleep

OrthoK, also known as OK lens, sleep lenses or dream lenses, reshapes your cornea while you sleep, so you wake up seeing clearly, free from glasses and contact lenses. And for progressing children, it slows myopia at the same time.

A revolutionary way to see better. No glasses or contacts by day.

Instead of wearing glasses or daytime contact lenses, custom-designed clear lenses are worn at night as you sleep, gently reshaping your eye surface so you wake up seeing clearly. It's suitable for adults and children, and for most prescriptions.

For kids and teenagers, OrthoK is a proven, safe and effective way to reduce the progression of myopia, while giving them the freedom to be glasses-free for school and sport.

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OrthoK Milestone Reached In 2022
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Current OrthoK Patients
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Custom OK Lenses Designed

Eyecare Concepts is one of Australia's most experienced providers of OrthoK, using fully customised 3D lens design technology. We're trusted by families from across Victoria and interstate specifically for the complex fits other clinics refer on.

Dry Eye Management

We treat the cause, not just the symptoms

If you've been reaching for lubricating drops whenever you remember, it's worth understanding what's actually going on. Dry eye is a genuine chronic condition, and proper diagnosis opens up a lot more than drops alone.

Finding the actual cause of your symptoms

A dry eye assessment starts with an OSDI symptom questionnaire, followed by tear film analysis, meibomian gland imaging and tear break-up time testing using the Oculus Keratograph 5, to identify whether your dry eye is evaporative, aqueous-deficient, or both. Most cases come down to meibomian gland dysfunction, the oil-producing glands along your eyelids not working properly.

IPL Treatment Photo

Intense Pulsed Light Treatment (IPL)

LLLT Treatment Photo

Low Level Light Therapy (LLLT)

Dry Eye Treatment Photo
Learn More About Dry Eye
Keratoconus & Complex Corneas

Clear vision, even when your cornea isn't

Keratoconus gradually thins and reshapes the cornea, and early changes are easy to miss without the right instruments. Here's how we detect it early, monitor it, and find a lens that actually works for you.

When glasses and soft lenses stop being enough

We screen and monitor corneal shape with the Oculus Pentacam, picking up the irregular astigmatism of keratoconus and other corneal conditions early, often before it's noticeable in a standard prescription check. As the cornea becomes more irregular, glasses and standard soft lenses stop giving clear, stable vision, which is where individually designed lenses come in.

A scleral lens rests entirely on the white of the eye, vaulting over the irregular cornea and holding a reservoir of saline against its surface, often the most comfortable option for advanced keratoconus and severe dry eye. Rigid gas permeable (RGP) and SynergEyes hybrid lenses, part rigid and part soft, are individually designed alternatives depending on your cornea and lifestyle.

Keratoconus & Complex Lens Photo
Learn More About Keratoconus
Our People

Meet Our Team

Philip Cheng, Principal Optometrist at Eyecare Concepts
Philip Cheng
Principal Optometrist

Dr Philip Cheng graduated from the University of Melbourne in 2003 and has 22 years of experience as an optometrist and contact lens practitioner, with a particular focus on myopia management and orthokeratology.

Read more

He is therapeutically endorsed to treat conditions such as red eyes, infection, allergy, glaucoma, myopia and dry eye, and is one of the best-known and most respected myopia control practitioners in Australia.

He holds the Fellowship of the International Academy of Orthokeratology & Myopia Control (FIAOMC), the International Academy Certification in Myopia Management (IACMM), and is a board member of the Orthokeratology Society of Oceania. He consults in English and Cantonese.

Jessica Atme, Senior Optometrist at Eyecare Concepts
Jessica Atme
Senior Optometrist

Dr Jessica Atme is a therapeutically endorsed Doctor of Optometry (OD) from the University of Melbourne, with awards for academic achievement and clinical excellence.

Read more

With a postgraduate Certificate in Advanced Contact Lenses, Jessica has a particular focus on OrthoK, scleral and custom RGP lenses, and dry eye disease management. She consults 4 days a week.

Loretta Li, Senior Optometrist at Eyecare Concepts
Loretta Li
Senior Optometrist

Dr Loretta Li is a therapeutically endorsed optometrist, graduating from the University of Auckland with Honours in 2007, with 18+ years of experience in Melbourne and Adelaide.

Read more

Loretta has extensive expertise in myopia management, particularly fitting MiSight 1 day lenses, and is fluent in English, Cantonese and Mandarin.

Reception & Optical Assistants

Ruby, Reception Team at Eyecare Concepts
Ruby
Mimi, Reception Team at Eyecare Concepts
Mimi
Amy, Reception Team at Eyecare Concepts
Amy
Nadine, Reception Team at Eyecare Concepts
Nadine
Mia, Reception Team at Eyecare Concepts
Mia
Sophie, Reception Team at Eyecare Concepts
Sophie
Charissa, Reception Team at Eyecare Concepts
Charissa
Irene, Reception Team at Eyecare Concepts
Irene
Olivia, Reception Team at Eyecare Concepts
Olivia
Angelina, Reception Team at Eyecare Concepts
Angelina

Our friendly reception staff and optical assistants support our patients through their eye care journey. Our contact lens team are experienced OrthoK and contact lens wearers who love working with children, patiently teaching them to use their lenses for the very first time.

Our team is dedicated to delivering an exceptional eye care experience for each and every patient.

Trusted & Recognised

Why Melbourne Families Choose Us

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Kids In Myopia Management
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OrthoK Patients Fitted
Philip Cheng FIAOMC and IACMM certificates
Philip Cheng
FIAOMC — Fellow of the International Academy of Orthokeratology and Myopia Control
IACMM — International Academy Certification in Myopia Management

Our Clinic In The Media

Review of Myopia Management logo
Review of Myopia Management

What an all-in myopia management practice looks like

Our clinic was invited to feature in this industry-leading publication, showcasing a comprehensive approach to myopia management for practitioners worldwide.

Read the article
The Myopia Podcast logo
The Myopia Podcast

Myopia management & customising OrthoK lenses

Dr Philip Cheng joined Dr David Kading (USA) on Episode 45 to discuss myopia management in Australia, axial length monitoring and customising OrthoK lenses.

Listen to the episode
World Council of Optometry logo
World Council of Optometry

Myopia Management: Putting It Into Practice

Dr Philip Cheng was one of the global industry leaders invited to speak at this WCO & CooperVision virtual event to advance a global myopia management standard of care.

Read more
9 News logo
9 News

The pandemic's impact on children's eyesight

Dr Philip Cheng spoke to 9 News about rising childhood myopia linked to lockdowns, screen time and reduced time outdoors.

Watch the segment
Fees & Charges

Discover Our Consultation Packages

Myopia ManagementComprehensive Myopia Control Assessment
  • 40 Minute Consultation
  • Computerised Eye Testing
  • Sight Test | Prescription Check
  • Eye Health Assessment
  • Standard 45° Retinal Imaging
  • Axial Length With Myopia Master Biometer
  • Corneal Topography
  • Cycloplegic Examination On Indication
  • Discussion Of Myopia Management Options
  • Customised Myopia Management Plan

For further information about myopia & myopia management options, please visit our dedicated Myopia Clinic Melbourne website.

$140
Typical Medicare Rebate $67.85
Myopia Clinic website
Online Booking Available

Booking Policy

This is a busy clinic. Please be considerate of our time and other patients for the opportunity to see us.

Terms & Conditions

Please attend your appointment on time. For cancellations within 2 business days and non-attendance, a $50 late cancellation/no show fee applies, and payment is required before future appointments can be made.

Reservation Fee

For new patients, Saturday appointments, and multiple family bookings, we take a $25 reservation fee per patient. It's held in credit and applied to your consultation fee, forfeited for late cancellation or non-attendance.

Changes & Cancellations

Please let us know at least 2 business days ahead via phone or in person during clinic hours. For Monday appointments, changes must be made before COB the previous Friday.

Common Questions

Eye Health, Myopia, OrthoK & Dry Eye, Answered

What is myopia management, and does my child need it?
Myopia management is the proactive treatment of short-sightedness in children and teenagers, aimed at slowing how quickly the eye keeps elongating rather than simply correcting the blur with stronger glasses each year. It matters because every extra dioptre of myopia carries a higher lifetime risk of conditions such as retinal detachment and myopic maculopathy. If your child's prescription is increasing, or you have a family history of high myopia, an assessment that includes axial length measurement will tell you whether treatment is appropriate. See Myopia Management and Assess Your Child's Risk.
Do you only see children, or can adults book an eye test too?
We're well known for myopia management in children, but adults make up a large share of our patients too. We provide comprehensive eye examinations for adults of all ages, covering routine vision and prescription checks, contact lens fittings, and management of conditions such as dry eye, cataracts and age-related changes. See Advanced Eye Care, or book an eye test online.
What does a comprehensive eye examination actually check for?
Beyond checking your prescription, a comprehensive examination screens for eye health conditions such as glaucoma, macular degeneration and diabetic eye disease, using advanced imaging technology such as OCT and ultra-widefield retinal photography, the same standard you'd expect at a dedicated eye hospital. Catching these conditions early, often before you notice any symptoms, is the best way to protect your long-term vision. See Advanced Eye Care.
What is OrthoK (orthokeratology), and who is it suitable for?
OrthoK, sometimes called OK lens, sleep lenses or dream lenses, uses custom-designed rigid contact lenses worn overnight to gently reshape the cornea, so you see clearly through the day without glasses or daytime lenses. It's worn by children, teenagers and adults, and for progressing children it also slows myopia at the same time. We assess corneal shape and prescription suitability at a dedicated OrthoK consultation before recommending it.
Can you help with chronic dry eye, not just recommend drops?
Yes. A dry eye assessment includes an OSDI symptom questionnaire, tear film and meibomian gland imaging, and tear break-up time analysis to identify the actual cause of your symptoms, most often meibomian gland dysfunction. From there, treatment may include in-clinic therapies such as IPL, LLLT, Blephasteam eye spa treatment or meibomian gland expression, alongside an ongoing home care plan.
I have keratoconus. Can you fit contact lenses that actually work for me?
Keratoconus thins and irregularly reshapes the cornea, which is why standard soft lenses and glasses often stop giving clear, comfortable vision as it progresses. We screen and monitor corneal shape with Pentacam imaging, and fit rigid gas permeable (RGP), SynergEyes hybrid, and scleral lenses individually designed for irregular corneas, often restoring vision that glasses alone cannot achieve.
What makes Eyecare Concepts different from a corporate optical chain?
Our optometrists are therapeutically endorsed and bring decades of combined experience managing eye disease, myopia, keratoconus and dry eye in-house, led by Dr Philip Cheng, a Fellow of the International Academy of Orthokeratology and Myopia Control and a board member of the Orthokeratology Society of Oceania. We invest in diagnostic technology you'd expect from a dedicated eye hospital and give every patient a personalised, longer appointment, rather than a fast turnaround built around glasses sales. Read more on Our Story.
Do you accept Medicare and health fund rebates?
Yes. Eye examinations attract a Medicare rebate depending on eligibility and consultation type, which we claim electronically for you on the spot. We also offer HICAPS on-the-spot claiming for private health fund extras cover on glasses, contact lenses and eligible treatments. See Health Fund Rebates and Fees & Charges.
Which suburbs and areas do you serve?
Eyecare Concepts is based in Kew East and serves families across Melbourne's inner east, including Kew, Hawthorn, Camberwell, Balwyn and Box Hill. Many patients also travel from further afield across Victoria and interstate specifically for our myopia management, OrthoK, keratoconus and dry eye care.
How do I book, and what should I expect at my first visit?
You can book an eye test online at any time, or call us during clinic hours. New patients are welcome to complete registration in advance to speed up their first visit. Please bring your Medicare card, current glasses, any contact lenses you wear, and a list of medications or health conditions that might affect your eyes.
Get In Touch

Contact Us

Got a question? We'd love to hear from you. Pop your details below and one of our friendly team will get back to you soon.

Visit Us

Location & Hours

Suite 14, 828 High Street

Kew East VIC 3102
Enter from High St, next to Kew High School
Limited onsite visitor parking available
Get directions

Opening Hours

 
Monday – Friday9am – 6:00pm
Saturday9am – 4:30pm
SundayClosed
Public HolidaysClosed
Book an Appointment