Advanced eye care for the whole family — from your child's first eye test to evidence-based eye treatments.
A warm, modern clinic where kids and grown-ups feel at ease — come say hello.
Eyecare Concepts is an award-winning, independent family optometrist in Melbourne, setting the highest standards of personalised eye care for adults and children.
We invite you to experience next-level eye testing technology in our advanced clinic, with individual attention from our experienced, therapeutically-endorsed optometrists.
Top 3 Optometrists in Melbourne, nine years running.
State-of-the-art imaging and diagnostic equipment on-site.
Therapeutically-endorsed optometrists with decades of combined expertise.
Every plan is tailored to your eyes, lifestyle and goals.
3000+ kids in myopia management, 2000+ OrthoK patients fitted.
HICAPS on-the-spot claiming and Medicare rebates available.
From routine checks to complex conditions, our therapeutically-endorsed optometrists bring decades of combined clinical experience to every appointment.
Our clinic is equipped with the same diagnostic technology you'd expect from a leading optometry practice — right here in your local neighbourhood.
Our industry-leading expertise spans eye health, children's vision, myopia management, orthokeratology, specialty contact lenses and dry eye care — so you can expect clinical excellence and accurate results, however complex your eyes may be.
It's why thousands of families across Melbourne trust us with their care.
Led by internationally acclaimed optometrist Dr Philip Cheng, Eyecare Concepts has been recognised as one of Melbourne's Top 3 Optometrists for nine consecutive years, 2018–2026.
We're proud to serve our local Kew and Balwyn communities, and the many families who travel to see us from far beyond.
Comprehensive checks for every age.
See clearly, glasses-free by day.
Gentle, kid-friendly assessments.
Evidence-based control programs.
Frames fitted to your face & life.
Treatment for eye conditions.
Premium brands, curated for you.
Comfort-first fittings & care.
HICAPS on the spot claiming.
Ask us for the full range of treatment options to slow the progression of myopia, correct your vision overnight, or relieve dry, tired eyes. Pick a tab below to explore.
Myopia control is the proactive approach of helping kids and teenagers avoid rapid eyesight deterioration associated with progressive myopia. Regular glasses only correct the symptoms, not the cause — through advances in medical science, we now have effective interventions that slow or even halt the abnormal eye growth behind myopia.
Every dioptre matters. For every additional one-dioptre of myopia, the risk of myopic maculopathy increases by 67%.
SightControl is our individualised treatment program — OrthoK night lenses, dual-focus daytime soft contact lenses (MiSight 1 day), myopia control glasses (Hoya MiyoSmart DIMS), atropine eye drops, and combination strategies — proven to slow myopia progression by 50% or more.
We're equipped with the Zeiss IOLMaster 500 and Oculus Myopia Master to precisely monitor eye elongation — allowing us to detect changes earlier and even predict the onset of myopia before it occurs. Myopia is about eye health, not glasses.
Learn more about myopia managementOrthoK is a revolutionary way to see better. Instead of wearing glasses or daytime contact lenses, custom-designed clear moulds are worn at night as you sleep — gently reshaping your eye surface so you wake up seeing clearly. It's suitable for adults and children, and for most prescriptions.
For kids and teenagers, OrthoK is a proven, safe and effective way to reduce the progression of myopia, while giving them the freedom to be glasses-free for school and sport.
Eyecare Concepts is one of Australia's most experienced providers of OrthoK, using the latest fully-customised 3D technology — trusted by families from across Victoria and interstate.
Learn more about OrthoKLenses are not created equal. We offer personalised lens solutions to best fit your lifestyle, for work and play — see better, perform better.
HOYA MiyoSmart with D.I.M.S. technology are clinically proven for Myopia Management. We were among the first in Australia to offer this treatment — ask us how it can help slow your child's myopia.
We are experts in all contact lenses. From regular daytime lenses to complex, custom-designed lenses, we can help you enjoy life and everything you love — without glasses.
MiSight 1 day is an FDA-approved lens for Myopia Management — one of the effective interventions in our individualised myopia control program. Kids who wear contact lenses feel more confident in sports and physical activities.
Say goodbye to gritty, sore, watery eyes! We offer in-clinic treatments to get to the root cause of dry eye disease, not just mask the symptoms.
Our state-of-the-art clinic has all the tools to care for your eye health, properly — for earlier detection, accurate diagnosis, and better monitoring and management.
Our Optos ultra-widefield scanner captures 82% of your retina in one shot, versus just 15% with traditional methods — helping us detect eye disease earlier, especially for high myopes, diabetics and anyone with a family history of retinal issues.
From runway-ready frames to the world's most advanced lens technology, we've partnered with the best names in the industry.
Japanese lens innovation, from myopia control to blue-light protection — engineered for how you actually live.
The world leader in ophthalmic optics, pioneering progressive lens design and myopia management for over a century.
German precision optics — ultra-clear, distortion-free vision with some of the thinnest, lightest lenses available.
Dr Philip Cheng graduated from the University of Melbourne in 2003 and has 22 years of experience as an optometrist and contact lens practitioner. He is therapeutically endorsed to treat conditions such as red eyes, infection, allergy, glaucoma, myopia and dry eye.
Philip has a special interest in myopia management and orthokeratology, and is one of the best-known and respected myopia control practitioners in Australia.
He holds the Fellowship of the International Academy of Orthokeratology & Myopia Control (FIAOMC), the International Academy Certification in Myopia Management (IACMM), and is a board member of the Orthokeratology Society of Oceania. He consults in English and Cantonese.
Dr Jessica Atme is a therapeutically endorsed Doctor of Optometry (OD) from the University of Melbourne, with awards for academic achievement and clinical excellence.
With a postgraduate Certificate in Advanced Contact Lenses, Jessica has a special interest in OrthoK, scleral and custom RGP lenses, and dry eye disease management. She consults 4 days a week.
Dr Loretta Li is a therapeutically endorsed optometrist, graduating from the University of Auckland with Honours in 2007, with 18+ years of experience in Melbourne and Adelaide.
Loretta has extensive expertise in myopia management, particularly fitting MiSight 1 day lenses, and is fluent in English, Cantonese and Mandarin.
Our friendly reception staff and optical assistants support our patients through their eye care journey. Our Contact Lens Team are experienced OrthoK and contact lens wearers who love working with children, patiently teaching them to use their lenses for the very first time.
Our team is dedicated to delivering an exceptional eye care experience for each and every patient.
Our clinic was invited to feature in this industry-leading publication, showcasing a comprehensive approach to myopia management for practitioners worldwide.
Read the articleDr Philip Cheng joined Dr David Kading (USA) on Episode 45 to discuss myopia management in Australia, axial length monitoring and customising OrthoK lenses.
Listen to the episodeDr Philip Cheng was one of the global industry leaders invited to speak at this WCO & CooperVision virtual event to advance a global myopia management standard of care.
Read moreDr Philip Cheng spoke to 9 News about rising childhood myopia linked to lockdowns, screen time and reduced time outdoors.
For further information about myopia & myopia management options, please visit our new, dedicated Myopia Clinic Melbourne website.
This is a busy clinic. Please be considerate for our time and to other patients for the opportunity to see us.
Please attend your appointment on time. For cancellations within 2 business days and non-attendance, a $50 late cancellation/no show fee applies, and payment is required before future appointments can be made.
For new patients, Saturday appointments, and multiple family bookings, we take a $25 reservation fee per patient. It's held in credit and applied to your consultation fee — forfeited for late cancellation or non-attendance.
Please let us know at least 2 business days ahead via phone or in person during clinic hours. For Monday appointments, changes must be made before COB the previous Friday.